In this short episode, I introduce Step 1 of the Brand Behaviour System, the part almost no one teaches, but everyone feels.
You'll learn:
Why emotional resonance builds trust before logic ever has a chance
How to uncover the real feelings your clients carry when they arrive in your world
A 2-minute method to identify emotional misalignment in your brand today
These episodes are designed to be
quick, clear, and behaviour-first, no fluff, just real trust-building.
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With courage and conviction,
